Insights

Notes for teams learning from real app behaviour.

Practical guidance for making mobile analytics more trustworthy, interpretable and useful.

18 July 2026 · 7 min read

Finding the activation metric that actually predicts retention

A practical way to move past convenient onboarding metrics and identify behaviour connected to lasting product value.

26 June 2026 · 6 min read

How to separate normal usage rhythm from genuine churn and turn a cohort table into useful product questions.

30 May 2026 · 5 min read

A compact release routine that catches duplicate events, broken properties and platform drift before they spoil analysis.