01
For teams starting or rebuilding
Analytics Foundation
A reliable measurement plan, event taxonomy and implementation review built around the decisions your product team actually makes.
Mobile product analytics · UK
Find the route from app data to better product decisions.
We help mobile teams understand activation, retention and conversion—then turn the evidence into practical priorities.
Built for product leaders who need to:
- 01 Repair unclear measurement
- 02 Explain changing retention
- 03 Prioritise with confidence
Ways to work together
Analytics support at the right depth.
From a focused diagnostic to an embedded partnership, each engagement ends with decisions your team can act on.
01
02
For products with data but few answers
Performance Diagnostic
A focused investigation into activation, retention and conversion that turns noisy dashboards into a short list of product opportunities.
03
For growing mobile teams
Fractional Product Analytics
Ongoing senior analytics support without the delay of a full-time hire: practical analysis, product rituals and decision-ready reporting.
Trustworthy signals
Definitions and tracking that stand up to product decisions.
Sharper questions
Analysis that connects behaviour to the customer journey.
Visible priorities
Evidence translated into a realistic sequence of actions.
Field notes
Useful thinking for mobile teams.
18 July 2026 · 7 min read
Finding the activation metric that actually predicts retention
A practical way to move past convenient onboarding metrics and identify behaviour connected to lasting product value.
26 June 2026 · 6 min read
A clearer way to read mobile retention cohorts
How to separate normal usage rhythm from genuine churn and turn a cohort table into useful product questions.
A useful first conversation
Tell us where your app feels hard to read.
We will help you frame the question and suggest the smallest sensible next step.
Start the conversation ↗